Per una volta diamo la notizia “al contrario”, cioé di un’azienda europea che sbarca negli Stati Uniti per vendere i propri prodotti. Si tratta della tedesca Canyon, famosa per la sua vendita esclusivamente online, e per i suoi prezzi concorrenziali. Una ventata d’aria fresca nel mercato americano, culla di nomi quali Cannondale, Trek, Specialized, che ora dovranno fare i conti con un concorrente agguerrito in casa propria. Cambieranno le politiche di vendita di questi colossi? Si andrà sempre di più verso l’online per poter abbassare i prezzi? Non lo sappiamo ancora, ma di sicuro la cosa è molto interessante e rompe degli equilibri.
Canyon apre un centro di assistenza ed un centro logistico in Califonia, già operativo. I primi ordini si sono potuti fare questo martedì.
Di seguito il comunicato ufficiale.
CARLSBAD, CA 16.8.2017 – Canyon, one of the world’s most innovative bicycle companies, has officially launched sales to consumers in the United States. Award-winning, German-engineered road, mountain, triathlon, and commuter bikes are now available direct-to-consumer from www.canyon.com with delivery to all 50 states. The first orders were processed yesterday and riders will receive their new bicycles within a matter of days.
“Thirty years ago I started Canyon, selling parts from a trailer I brought to local races,” said CEO and Founder Roman Arnold. “Launching sales in the United States marks another great milestone for all of us in the Canyon family, from our design team to our engineers to our top professional riders, as we begin a new chapter of sharing our passion for cycling.”
“The past few months have obviously been very intense integrating personnel, an ERP system, a CRM system and web software,” said Blair Clark, President of Canyon USA. “However, our team’s aptitude and can-do attitude is amazing. The employees are passionate about creating an emotional connection between our customers and our bikes. Our team demands the best results from one another and along the way wants to build the best bike company. Often when I’m out riding my Canyon, I get the same two questions: ‘When can I buy one?’ Or, ‘Where can I test one here?’ It’s incredibly rewarding now to be able to say, ‘Go to our website – you can order one of these legendary bikes today and you have 30 days to try it out for yourself.”
Canyon USA is based in Carlsbad, California with a logistics facility in nearby Chino. Canyon has always been at the forefront of engineering, design, and setting the highest quality standards in the industry. The Canyon R&D Department is currently made up of some 50 engineers, designers, product managers and quality controllers. Strength in these areas truly sets Canyon apart as a brand, with innovation and expertise as the top priorities in all processes, from research, to design, to production, to delivery. Canyon also rely on the world’s top professionals in every discipline as integral parts of the R&D process. Teams and athletes include CANYON//SRAM Racing, Movistar Team with Giro and Vuelta winner Nairo Quintana, Team Katusha–Alpecin with ITT World Champion Tony Martin, Ironman Triathlon World Champion Jan Frodeno, Leadville 100 Course Record holder Alban Lakata, and the new for 2017 Canyon Factory Downhill Team, led by Troy Brosnan.
