Dan, Gee and Rachel Atherton are delighted to confirm that their long time partner and collaborator Continental Tyres will become joint title partner for their 2020 downhill race team. The team will be known as Continental Atherton, or in full, Continental Atherton MTB Race Team.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
