When the creative evolution of Thomas Genon’s riding merged with that of JB Liautard’s photography, art was inevitable. The style and artistry of Thomas and JB has created four sublime images which celebrate the beauty and badassery of bikes in a unique and mesmerizing way. They make us question the how and why, and pull us into their story.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
