Giro Launches New Apparel Collection

[Press Release] – Giro Sport Design, the cycling world’s design leader, today announced the release of their Ride apparel collection. The Ride collection is an exciting new expansion of their mountain bike apparel lineup, combining comfort, performance and durability with versatile styling that can seamlessly transition to off-the-bike life. Crafted with Renew SeriesTM recycled nylon and polyester, Ride apparel strategically employs materials like 4-way stretch Havoc Durablend and drirelease® merino/polyester blend with patterns that emphasize versatility for clothing that looks good and feels great anywhere on the mountain. Giro Ride jerseys and shorts are available immediately from authorized Giro retailers and www.giro.com for $90 and $130 US MSRP / €84 and €109 / UK £74 and £99.

Giro Renew Series products are made with recycled nylon, polyester, elastane and Econyl® Lycra® made from reclaimed fishing nets and other ocean debris. At least 50% of the finished product must use fabrics and materials with recycled content to earn the Renew Series designation. 54% of Giro’s entire apparel line uses recycled materials, and 55% is using bluesign® approved materials. Giro is also moving away from using long-chain DWR coatings in weather-resistant products where possible, changing to new PFC-free coatings which have a much lower impact on the planet.

“Ride apparel is the result of years of iterative design and continual real-world testing, meeting the demands of riders and introducing new choices in silhouettes that work well both on and off the bike,” said Giro’s Apparel Product Manager Margaux Elliot who is also leading the brand’s sustainability initiatives. “Ride apparel delivers the fit, function, and style that are always top priorities for Giro apparel, while aligning our goals as we strive for continual progress in sustainability. As part of the Renew Series, the fabrics used on these styles use recycled materials, and I’m proud of the major step Ride apparel represents in our journey toward reducing our impact on the planet without sacrificing performance or durability.”

The Ride Short starts with Giro’s Havoc Durablend material, featuring 4-way stretch for all day comfort combined with the durability of nylon. This material is now made of recycled nylon as part of our Renew Series, the first mountain bike short to be part of this sustainable collection. The inseam is 4” shorter than the Havoc Short, making it more versatile, less baggy and great for warmer weather or riding without knee pads. Adding to the more versatile style, the Ride Short also has 2 back pockets, including one with a zipper closure, in addition to standard hand pockets and secure side zipper pocket. The increased secure storage capacity lets this short transition easily from trail to tailgate and beyond.

The Ride Jersey starts with our drirelease® merino/polyester blend fabric. This fabric combines the permanent wicking performance of drirelease® with the comfort of merino and the fast- drying properties of polyester. The polyester is recycled, making this style a new addition to our Renew Series sustainable collection, along with the Venture Jersey. The Ride jersey features 3 back pockets plus a secure zip storage pocket, so riders can carry tools, extra layers and plenty of snacks or whatever else they need for 2 wheeled adventures. The added reflective trim helps riders to stay visible when those adventures include time spent on the road or in the city.