It’s with a heavy heart that were passing on the tragic news that freeride legend Jordie Lunn has passed away from a crash in Mexico while trailriding with friends on October 9th. Jordie’s legacy extends from World Cup racing to Rampage. He has blessed us with his unique style in competitions as well as through his wild edits over the years. Our thoughts go out to his friends and family. Jordie was truly one of a kind and will be missed.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
