[Press Release]
Shimano channels urban and road minimalism in new Spring/Summer clothing collection
New Performance clothing, ‘Transit’ city and mountain touring clothing, daypacks and cycling shoes for spring 2017 Unveiled at the Outdoor Show in Friedrichshafen this week (13-16 July) Shimano’s new clothing line up is designed to appeal to both the performance rider and the city commuter or day trip explorer with a wide array of cycling-specific shorts, jerseys, shirts, daypacks and backpacks, gloves and sunglasses.
At both ends of the cycling spectrum the new line up is a significant shift for Shimano’s clothing. The new Performance clothing range and eyewear matches Shimano’s ambitions to create the world’s most technologically advanced cycling solutions. On the other hand the Transit range, together with complementary accessories, takes its inspiration from daily cyclists all over the world with hidden cycling functionality, innovative technology and practical features for wearing on and off the bike.
PERFORMANCE: Subtle, sophisticated style
Developed with the idea of creating subtle sophistication, the Performance line-up of Breakaway, Hot Condition, Mirror Cool and Escape jerseys offer a clean, stylish and thoughtfully designed alternative to replica team clothing, now with women ́s options too.
The Transit range was conceived around the three themes of design, comfort and safety, for either City riding or Mountain Touring, allowing you to retain your style on the cross-town commute or cresting that jagged peak.
In terms of technology, all items in the Transit range are treated with an anti-bacterial treatment called Silvadur. These clever little silver ions prevent you cooking up a stink after working up a sweat. And for dawn, dusk or nighttime riding, new Discrete Reflectivity works for commuting, working or playing. By day, all you’ll notice is the style and fit but by night, headlights and streetlights bring the fabric to life. For the feet, classically styled cycling shoes with perforated, breathable synthetic leather uppers are designed for walking comfort and compatibility with SPD pedals.
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