Ellsworth has been making high performance mountain bikes with their fully active ICT rear suspension since the 1990’s. They’ve always been known for great craftsmanship and production quality. One driving goal for founder Tony Ellsworth was to utilize U.S. manufacturing with U.S. sourced materials. He was successful for many years, and his aluminum bicycle frames were highly regarded throughout the world. As the bicycle industry shifted from traditional frame-building materials, like steel, titanium and aluminum, towards carbon fiber composites, the Ellsworth brand was compelled to follow the industry trend and sought resources outside the U.S. borders for its composites production.
Video: Ellsworth- A New Era:
By the time Ellsworth entered the carbon fiber game, the market had moved on down the trail. Unfortunately, sales weren’t as brisk as they had been in the hayday of smoke ano and ICT dominance.
Tony Ellsworth sought out a solution to highlight his bikes and return to his longtime commitment to U.S manufacturing. He orchestrated a deal to sell Ellsworth Handcrafted Bicycles to BST Nano Carbon of Rancho Bernardo, California. With new capitol and resources to resuscitate his long-time vision, BST and Ellsworth plan to bring their bicycle manufacturing back to California for the 2016 model range.
Ellsworth is effectively a new company, with new management, some interesting new products, and with what seems like a tight-knit group of enthusiastic and dedicated people. Here’s to hoping that they can steward Mr. Ellsworth’s original vision of American manufacturing, high performance products, and the promise of great customer service.
Ellsworth Brand Rebirth
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