From racing BMX as a lad to standing on the top step at a World Cup, Dan Atherton has dedicated his career to the progression of mountain biking. The creator of Red Bull Hardline – the most challenging downhill race in the world – and co-owner of Atherton Bikes along with his siblings, now devotes much of his time to building the spectacular Dyfi Bike Park in the Esgair Forest of the UK. Dan’s daily choice of footwear is TNT. Dig. Ride. Repeat.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
