Every trail starts with a shovel. For the sixth and final installment of the C3 Project Summer Series, cinematographer Nic Genovese of Mind Spark Media takes us back to the roots, reminding us to acknowledge the magic created by mountain biking’s unsung heroes: trail builders. Watch as Ryan “R-Dog” Howard carves his way down the lush Sunshine Coast of British Columbia, throwing down big whips and endless style on an old favorite, and doing his part to shape the trail for riders to follow.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
