The “Lunch Ride” isn’t just a clever marketing moniker to get you to buy a Yeti. The employees actually do ride most days on their lunch break. Chris Conroy, president of Yeti Cycles insists on not being called “boss” at lunch. He is just another pinned employee, making the most of their lunch break. For the record, boss man is an absolute shredder, and lives and breathes bikes. As it should be. There is a reason that Yeti produces some of the finest bicycles in the world.
Latest from Latest News
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…