When mountain biking stumbled across Freeride in the mid 90’s, it was a revolution fueled by emerging MTB technology, BC’s unique geography and janky, hand-shot VHS edits shot by the pioneers who were unknowingly documenting the lore of the sport.
In Free to Be, Matt MacDuff explores Freeride’s roots aboard his Shore by exploring the sport’s revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
