Matt Macduff for Norco Kamloops Lake June 2022
When mountain biking stumbled across Freeride in the mid 90’s, it was a revolution fueled by emerging MTB technology, BC’s unique geography and janky, hand-shot VHS edits shot by the pioneers who were unknowingly documenting the lore of the sport.
In Free to Be, Matt MacDuff explores Freeride’s roots aboard his Shore by exploring the sport’s revolutionary freedom of defining your own line through an updated lens that reflects his fresh take on the landscape where it all began.
Last Winter Push Industries unveiled a new shock dubbed the SV Eight. The new damper…
In July I attended the launch of a new bike which I've given very high…
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to…
Those who follow the mag assiduously will have noticed that one of the mountain bikes…
Late this Fall and throughout an unusually warm Winter I've been spending time aboard my…