Get a glimpse of 4 time World Champion Loic Bruni shaking down his new bike as he preps for the 2021 World Cup series. It all starts with the search for the proper base settings. He works to find the balance as he sessions a local trail in Barcelona, Spain. Keeping it fun and focusing on progress are the keys to success for Loic.
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for the…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to the…
This Summer I had the pleasure of testing my very first Nukeproof. Back in the day,…
To create something means to know it. For Caleb, things are simple: No Dig, No Ride.…
[Press Release] – Industry Nine is excited to announce our newest product, the iRiX (eye-ricks) headset.…
