Seven years ago, Jeff fielded a phone call while working at Ibis Cycles, in sunny Santa Cruz, CA, USA. It was a fellow named Runar, from Iceland, who wanted to sell Ibis in the small country. Sure enough, after a couple years, the two met at Eurobike, then again randomly crossed paths while riding in the nearby alps a few days later. That inspired Jeff to travel to Iceland, and check out the rugged riding firsthand. Now, Jeff wants to inspire you to explore some of the most unique and exciting landscapes the world has to offer!
Last Winter Push Industries unveiled a new shock dubbed the SV Eight. The new damper…
In July I attended the launch of a new bike which I've given very high…
Virgin, Utah (September 10, 2024) – In one month’s time, the first riders will drop in for…
Virgin, Utah (August 21, 2024) – Eighteen of the top male freeride athletes have been invited to…
Those who follow the mag assiduously will have noticed that one of the mountain bikes…
Late this Fall and throughout an unusually warm Winter I've been spending time aboard my…