Trust Performance chiude

Brutta notizia da Trust Perfomance, produttore di forcelle a leveraggi come la “The Message”. A causa del coronavirus hanno avuto difficoltà di approvvigionamento dai fornitori orientali subito dopo il Capodanno cinese (fine gennaio) ed ultimamente non sono più riusciti ad arrivare ai capitali necessari per poter riprendere la produzione. Per questo motivo annunciano di chiudere l’azienda con effetto immediato. Chi avesse acquistato un loro prodotto, in caso di bisogno di assistenza, faccia affidamento al distributore nazionale.

Di seguito il comunicato ufficiale.

We started Trust Performance in 2015 with a vision of building products that bring spirited outdoor athletes more fun and camaraderie. Our core focus from the outset was on reimagining and re-defining suspension technology; at first in mountain bikes with other industries thereafter. As you might imagine, our plans hinged on raising multiple rounds of capital to fuel our ambitions for incredible design, engineering, manufacturing and customer/dealer support.

2019 was a breakthrough year for Trust. We surpassed 1,000 units sold, we saw steep growth in dealer and distributor sales, and we saw four of our best-ever sales months at the end of the year. We had great momentum based on key demand metrics, brand awareness and community enthusiasm, .

But 2020 brought a number of unexpected factors, starting with the shut-down of key parts of our Asian supply chain following Chinese New Year due to coronavirus. In February, demand slowed considerably as macro fears about the economy started to rise. Then, finally, severe negativity in the investment markets shut down our ability to gain access to capital. This was at a point where we needed increased liquidity to carry us through a critical moment in our business. It all added up to a perfect storm that slammed right into us.

As a result of the overwhelming effects of the coronavirus and evaporated capital markets, it’s with incredible disappointment and a heavy heart that, effective immediately, Trust Performance is taking pause and suspending operations until we address our capital needs. We are utterly and completely gutted. We have given every waking hour over the past few months to find a path forward, but to no avail. Trust Performance, like the rest of the world, will be a different company when life is back to normal.

For those who own a Trust fork and need service going forward, please contact Suspension Syndicate in Salt Lake City, Utah. They are trained and certified as a Trust Performance authorized service center.  Also, many of our distributors are trained on most service procedures and have a selection of small parts as well.

We’re grateful for the community of people who encouraged and supported our unique design and innovative technology. In stepping away, we wish everyone health and safety. These trying times are a great reminder to make the most of the moment with those you enjoy most.

Sincerely,

The Trust Performance Team

Iscriviti al canale Whatsapp di MTB Mag per non perderti mai una notizia, clicca qui!

Classifica mensile chilometri
Per partecipare carica le tue attività su Training Camp

Classifica mensile dislivello

Share

Recent Posts

Il caso Strava Leaks rivela la posizione dei leader mondiali

Non è la prima volta che Strava sale alla ribalta per questioni di sicurezza: nel…

08/11/2024

Bici della settimana: l’Orbea Rallon di Alctraz

I colori delle Orbea possono venire personalizzati grazie al programma MyO, come ha fatto Alctraz…

07/11/2024

Trek Top Fuel in acciaio

Trek ha pubblicato sul suo account IG delle foto di una Top Fuel in acciaio,…

07/11/2024

[Test] Reggisella telescopico Fox Transfer 2025

Ad aprile Fox ha presentato il nuovo reggisella telescopico Fox Transfer, tanto atteso perché si…

06/11/2024

Il Santa Cruz Rockshox Team chiude

Dal 2019 al 2024 Santa Cruz ha sponsorizzato il più forte team italiano nella coppa…

06/11/2024

Quando i pianeti si allineano

Ci sono dei giri che sono infattibili in certi periodi dell'anno. Uno dei miei preferiti…

05/11/2024